How well do you think the digipak and music video work together?
I think that the overall promotional materiel designs worked well with the look and meaning of the music video, for example the use of the birds was an effective way to symbolize the multiple personality disorder shown in the music video.
Did you think the overall branding represented the genre of music well?
I feel like both the digipak and the poster represented the pop genre, while also showing a more unique aspect as the illustrations symbolize the singer/songwriter element of the song.
How did you initially create your own brand?
I created my brand by choosing the 'style' of artist which I wanted to be. I felt like a young feminine brand was appropriate for both me and my audience, therefore I choose the majority of features in my brand based on this; including the clothes, make-up, colour schemes and typefaces.
Do you feel like your brand was well maintained in your music video?
I do feel like my brand style was clearly shown throughout the video with things such as the clothing, hair and make-up. The video looking distinguishable to my brand was very important to me when planning it and I feel like choosing settings such as a typical teenagers room and the outside fields represented my style well.
How do you think you brand could be further enforced?
The digipak cover could have suggested part of the music video story-line by representing each bird as a different personality trait. Using a more similar colour scheme to the video rather than a black and white contrast on the cover could also help maintain the brand better.
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