Student Video Feedback

Interviewing our target audience on existing student music videos, we learnt various important factors we will need to consider when planning and creating our own video. Our interviewees frequently mentioned the necessity of good quality shots and smooth editing. These are both factors that had a major influence of their interest during the video and made it look professional. Another important factor I noticed was the narrative. In the videos a clear storyline was essential to engage their interest and during unclear aspects, the video's effect on the audience was lost.